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18 March 09:00-12:00

Improve your startup branding & sales process with content marketing!


Many startups spend little or no time focusing on their marketing when good content really can give a head start on market positioning and converting customers in the Ignite process. We are therefore testing out a new concept with a marketing content training workshop and a 1:1 coaching session.

This workshop will provide you with tools and coaching support on how to improve branding and your sales process with content marketing.

During the three-hour workshop you will learn:

  • Why marketing content matters for business success
  • How to improve your online presence (profile, website, social) to get more matches and hot leads
  • Tips and coaching support for your meeting material with special focus on a Ignite’s matchmaking (i.e. how to think when building 1-3 slides to support your pitch)
  • The type of content that is most efficient to leave-behind after your follow-up meeting

The training workshop is interactive and will be held online on the digital platform Zoom. There are only 5 seats available on a first come, first served basis. 

Please note: A one-hour coaching follow-up session on optional tasks from the course is included in the course.

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About the trainer

Carin Lagerstedt

Carin Lagerstedt is Ignite's Branding & Content Marketing Coach. She is experienced in branding and B2B marketing within technical and industrial solutions in both larger corporations and startups. Carin has a track record in enabling efficient sales growth with digital content marketing, whilst building a strong brand with a thought leadership position in the process.

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PRACTICAL INFORMATION

Date: Tuesday, March 18
Time: 9:00 - 12:00
Format: Online on Zoom. 
Deadline for registration:
 Tuesday, March 11
Questions: info@ignitesweden.org

About the 1:1 coaching session: A one-hour coaching follow-up session on optional tasks from the course is included in the course. The session will be held approx. a month after the workshop in a date and time to be defined. 


IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION

This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.

Click here to read more about this funding

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